Wednesday, February 15, 2006

Wal-Mart

Mentioning the word "Wal-Mart" in a university lecture hall will most always result in students raising their voices and taking sides.

Is Sam Walton the true American entrepreneur?

OR

Is the "box store" responsible for killing off American entrepreneurial spirit?

Whether you look at Wal-Mart's marketing strategies, salary policies, international expansion efforts or supplier relationships, there is always something to discuss.

To help you open the dialogue, we have created a theme entitled, "Wal-Mart: Box Store Bully or Gentle Giant?"
View Wal-Mart's theme in e-clips

In this theme, we pull clips from many different interviews and lectures.:
  • Watch Wal-Mart's Senior Vice President and General Merchandise Manager of Perishables share the Wal-Mart "party line"
  • Listen to young entrepreneurs share their experiences in establishing vendor relationships with the leviathan
  • Hear comments from a General Manager at Procter & Gamble as he discusses the strengths and weaknesses of Wal-Mart's marketing practices
  • And much more...

Whether Wal-Mart is the shining example of how one American entrepreneur can build an empire or the evil reality of a massive corporation that can destroy local businesses, let e-clips help you bring that discussion to the classroom.

April 5, 2006: As a follow up to this blog entry, NPR's "All Things Considered" aired an interesting segment discussing Wal-Mart's intention to offer classes to Mom-and-Pop shops on how to survive when Wal-Mart comes to town. Are they acting out of guilt or good-nature? Listen and decide for yourself!

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