Wednesday, April 12, 2006

A Company That Suits Women

"At Malia Mills we don't want to change the way you look, we want to change the way you look at yourself. Our mission is to inspire women, no matter what brand of swimwear she has on, to look in the mirror and to smile at what she sees."

With one of the most popular advertisements during this year's Superbowl being Dove's Campaign For Real Beauty ad, it is obvious that more attention is being paid to self esteem and body image among women.

That's old news to design entrepreneurs like Malia Mills. Mills started her swimwear company in 1992 with a revolutionary idea of selling swimwear as separates. Her corporate tagline of "Love Thy Differences" embraces that founding philosophy and reiterates the point that Malia Mills is a "beauty" company rather than a "fashion" company.

Mills' swimwear has been featured in the most recent issue of "Real Simple" magazine but has also enjoyed coverage in "Oprah", "Elle", "Glamour", "Vogue" and "Sports Illustrated" to name a few.

This recent success shouldn't imply that the road hasn't been bumpy. To hear what Malia has to say about her experience as an entrepreneur and designer, listen to her interview in the eClips collection.

Interested in hearing from more designers who have braved the world of entrepreneurship? Check out the eClips collection of interviews related to Textiles and Design or the eClips theme entitled Designers As Entrepreneurs.

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