Tuesday, May 02, 2006

Ms. Bossy Pants


Caitlin Friedman and Kim Yorio are at it again. They just released a new book entitled: The Girl's Guide to Being a Boss (Without Being A Bitch) which is a followup to their national bestseller, The Girl's Guide to Starting Your Own Business.

Caitlin Friedman is a public relations and marketing professional with more than twelve years of consumer, food and beverage, publishing, and television-production experience. In 2001, she partnered with Kimberly Yorio to form YC Media, a full-service public relations and marketing firm based in downtown Manhattan.

Kimberly Yorio has forged a reputation as a keen marketer specializing in the development of strategic publicity and promotions campaigns for cookbooks, restaurants, chefs, and other food-related personalities and products.

Learn more about this interesting duo in Friedman and Yorio's interview with eClips.

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