Sunday, December 10, 2006

It's Not Easy Being Green


"There is a widely held and profoundly wrongheaded assumption that environmental quality costs money - that it saps profits - that it's a diversion or even tradeoff against other activities. In fact, the reality is that there is an enormous profit opportunity here."

- Gil Friend, Founder and CEO of Natural Logic, Inc.

Corporate social responsibility (CSR) has become an increasingly used buzzword in the press and on campuses. CSR extends beyond an organization simply doing good works and providing charitable contributions. It demands that a company balance the needs of all stakeholders with its need to make a profit and reward shareholders adequately, which is commonly referred to as the "triple bottom line".

More and more eClips contributors are bringing up topics of sustainability, social responsibility and the "triple bottom line". To better organize this content, we have a collection of themes entitled "Social Responsibility" in the "Special Business Topics" section of the themes page.

Interested in hearing more?
Listen to some clips from our Can a Company Be Profitable and Socially Responsible? theme.

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