Friday, September 14, 2007

Getting To The Hart of Sustainability

"Social and environmental challenges of the world are the biggest business opportunities for the next 20 or 30 years probably for the next century." - Stuart Hart, Samuel C. Johnson Chair in Sustainable Global Enterprise at Cornell University's Johnson School
Stuart Hart founded Cornell University's Johnson School Center for Sustainable Global Enterprise. He is one of the world's top authorities on the implications of sustainable development and environmentalism for business strategy.

Hart has published over 50 papers and authored or edited five books. He wrote the seminal article "Beyond Greening: Strategies for a Sustainable World," which won the McKinsey Award for Best Article in Harvard Business Review in 1997, and helped launch the movement for corporate sustainability. With C.K. Prahalad, Hart also wrote the pathbreaking 2002 article "The Fortune at the Bottom of the Pyramid," which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world. In addition, he authored "Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems" (Wharton School Publishing, March 2005.)

During his conversation with eClips, Hart shares his thoughts on the history of economic development and the increasing need for sustainable business practices. He also discusses the "bottom of the pyramid" concept and defines why he believes that the current generation stands at the most critical tipping point that has ever faced humanity.

To hear comments from Stuart Hart, listen to his interview in eClips.

To hear the clip which includes Hart's quote from above, listen to the video below:

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