Monday, October 08, 2007

Tooting Our Own Horn

We just came across a letter from the editor of AACSB (Association to Advance College Schools of Business)
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No doubt about it, entrepreneurship students are part of the video generation. YouTube has over 1200 videos on the topic, ranging from a rundown on the Xavier University program done by students, to interviews with former Intel president Andy Grove. The challenge to educators is how to find good videos. Fortunately, several entrepreneurship programs offer comprehensive answers. These include:

eClips.cornell.edu: The eClips collection is a free service (requires registration by faculty) with over 8500 clips of entrepreneurs, experts and managers covering all aspects of entrepreneurship and business. What is remarkable is that every clip is transcribed and searchable, so a query on “cash flow” will produce nearly 200 clips. For every clip, eClips provides information (and downloadable Powerpoint slides) on the speaker and the company, as well as related clips.

edcorner.stanford.edu: While a smaller collection than eClips (977 clips), this collection boasts some of the most famous names in the business – Guy Kawasaki, John Doerr, and Larry Page to name a few. The site also is free to use.

There also are commercial sites with outstanding clips on entrepreneurship, such as SBTV.com (the Internet’s small business television network), Your Money on MSNBC (www.msnbc.msn.com/id/13561213/) – which even has an online elevator pitch collection, and BusinessWeek.com’s video collection (at the hard-to-remember URL of "http://www.businessweek.com/mediacenter/video/direct.html" http://www.businessweek.com/mediacenter/video/direct.html). These commercial sites’ videos all boast uniformly top-notch production values, and a fast-paced approach, however, none of them offer the level of in-video searching that the two academic sites make available.

Pedagogically, these sites make it possible to expose students on your schedule to a broader range of entrepreneurs and topics than can easily be done in the classroom setting. Most of the videos from these sites are short (2-4 minutes) and can punctuate points quickly, letting your faculty cover more. For multisection entrepreneurship courses, using the videos help assure a common experience among the different sections.

The new online video revolution has led to a different educational experience than the publisher-supplied approach of a few years ago. Today, each university and even each class can have a unique combination of high-quality videos, drawing on a mix of well-known and less locally known entrepreneurs and businesses. That is a practical example of the benefit of the modern, more collaborative, Web.
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To reference the article, please use this link.

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