Saturday, November 10, 2007

Road Rules From Kraft CEO Irene Rosenfeld

Six Rules Of The Road:

Get the right people on the bus,
Engage their hearts and minds,
Give them a road map,
Model the behavior you expect,
Communicate, communicate, communicate,
Celebrate success publicly and often.

- Irene Rosenfeld, CEO of Kraft Foods

Irene Rosenfeld, CEO and Chairman of Kraft Foods Inc., recently returned to Cornell University to deliver the 2007 Lewis H. Durland Memorial lecturer, sponsored by Cornell's Johnson School. Rosenfeld spoke on the "Anatomy of a Turnaround: Returning Kraft to Reliable Growth," where described Kraft Foods' ongoing campaign to become more streamlined and competitive, which began when she became its CEO in June 2006.

As part of the campaign, Rosenfeld outlined her six rules of the road which are listed above and mentioned in the clip below.

video

To hear more from Irene Rosenfeld, click here to access Rosenfeld's comments in eClips.

To read about Irene Rosenfeld's visit to the Cornell Campus, click here to access the Cornell Chronicle article.

Irene Rosenfeld was also recently given a #10 spot on the November 19, 2007 Wall Street Journal's list of "Women To Watch" - thanks in part to the progress she is making in her overhaul of Kraft. Click here to access the WSJ article.

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