Tuesday, January 08, 2008
On January 10, 2008, Ratan Tata plans to unveil the Tata Motor's "People's Car".
The project began over 10 years ago in 1997 when Tata outlined a goal of producing a car that would seat 4, be safe and affordable. This car, which has become known as the "1 Lakh" car would sell for 1 Lakh or 100,000 rupees which is roughly equivalent to $2500 US.
What Tata hopes to unveil on January 10th is a car that delivers on his promise of creating the most cost effective people's car in the history of the automobile.
eClips captured a 2006 lecture given by Tata on the topic of "The Imperative for Change in the India of Today". During the lecture he discusses the importance of social responsibility and that competition in Indian markets and maufacturing can actually result in better options for the people of India.
View one of Tata's clips below:
Click here to read coverage on the unveiling from the January 8, 2008 "Times of India" article.
For coverage of the "People's Car" in the New York Times, click here to read the January 8, 2008 Anand Giridharadas entitled "Four Wheels For The Masses".
To read more about Tata Motor's plans for the "1 Lakh" car, click on this link to the December 19,2007 Forbes article by Ruth David.
For coverage of the unveiling of Tata Motor's Nano car click here to read the January 10, 2008 International Herald Tribune article.