Wednesday, March 05, 2008

Cross Cultural Business Challenges

The key element in successful cross cultural business practices is the art of managing cultural differences. According to Ted Teng, founder of Prime Opus Partners and former president and chief operating officer of Wyndham International, looking at things differently is the first and most important step to take. Teng states, “If you can approach cross cultural businesses that way it will help you to be much more open than if you just judge things based on what you know from the past. By looking at things being different, it will allow you to listen a lot better.”

Listen to this clip to hear more from Teng -



Conducting cross cultural business with either diverse business partners or a workforce with differing cultural backgrounds presents challenges in language, cultural values, world views, business ethics and practices, business etiquette and expectations. For instance, there are great differences between the east and the west in doing businesses and it is important to know the major differences underlying how people in the two cultures think.

If you are interested in learning more about the cultural differences, take a look at the chart posted on the Legacee website.

What kind of challenges do you see in cross cultural business?

By Rui Zhang
rz53@cornell.edu

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