Monday, January 31, 2011

Joe Bourdow Interview



Joseph H. Bourdow is the prior President of Valpak Direct Marketing Systems, Inc. Bourdow's career began as a broadcaster and radio station owner, joined Valpak Direct Marketing Systems in 1978 as a sales representative, then became a successful franchisee before joining the franchisor in 1991 and becoming president in 1996. Bourdow has been responsible for the sales development of the franchise network, encompassing more than 200 offices in the United States and Canada. He also serves as executive vice president of Cox Target Media, which acquired Valpak in 1991. He stepped down as president of ValPak at the end of 2009 and will serve as a senior advisor to the company.

Clips here.

Sunday, January 23, 2011

Leland Pillsbury Lecture


Leland Pillsbury is a venture capitalist with a special focus on the hospitality industry. He is the Founder, Co-Chairman and CEO of Thayer Lodging Group, a privately held hotel real estate investment firm which ranks among the top 5% of top performers among all private real estate firms. He is also the cofounder and chairman of TIG Global, an internet marketing company serving over 1,500 hotels around the world, cofounder and chairman of EMC Venues, the largest resort and conference center marketing representation firm in the country, cofounder and chairman of Thayer Insurance Group, providing specialized insurance coverages to hotel and hospitality firms, cofounder of HUBS1, providing the only Global Distribution System and central reservations systems to the domestic Chinese hotel and airline industries, and cofounder of HQuant, a financial and analytical firm serving the hospitality industry and publisher of the HQuant Lodging Real Estate Index. He is a principal and director in several other companies both inside and outside the hospitality industry.

Pillsbury launched Grande Heritage Hotels in 1989 and sold the company in 1991, after serving 20 years at Marriott International, where he was Marriott's youngest Executive Vice President and corporate officer. Mr. Pillsbury served as the head of Strategic Planning for the lodging business, participated in the acquisition of a time sharing business, led the venture team that developed and launched Fairfield Inns, acquired the Residence Inns Company, and introduced several brand extensions. During this period, Marriott experienced a four fold increase in sales, a five fold increase in profits, and an eight fold increase in its market capitalization. At the time of his departure, he was responsible for $1 billion in annual capital development projects and over 18,000 employees. After his departure, he participated in the acquisition of the Ritz Carlton Hotel Company by Marriott International. In 1991 he founded Thayer Lodging Group.

Leland Pillsbury received his BS degree from Cornell's School of Hotel Administration and an Executive MBA from Northwestern University's J. L. Kellogg Graduate School of Management.

Lecture videos.

Robert Frank Interview



Robert Frank is a Professor of Economics at Cornell University's Johnson School. In addition, Frank is a monthly contributor to the "Economic Scene" column in The New York Times.

Until 2001, he was the Goldwin Smith Professor of Economics, Ethics, and Public Policy in Cornell's College of Arts and Sciences. He has also served as a Peace Corps volunteer in rural Nepal, chief economist for the Civil Aeronautics Board, fellow at the Center for Advanced Study in the Behavioral Sciences, and was Professor of American Civilization at l'Ecole des Hautes Etudes en Sciences Sociales in Paris.

Frank's books include Choosing the Right Pond, Passions within Reason, Microeconomics and Behavior, Luxury Fever, and What Price the Moral High Ground? The Winner-Take-All Society, co-authored with Philip Cook, was named a Notable Book of the Year by The New York Times, and was included in Business Week's list of the ten best books for 1995.

Frank holds a BS in mathematics from the Georgia Institute of Technology, an MA in statistics from UC Berkeley and a PhD in economics, also from UC Berkeley.

Here are his videos.

Wednesday, January 05, 2011

Bruce Failing


Bruce Failing has been an entrepreneur, private equity and venture investor and turnaround specialist with successes in the areas of technology, media and consumer packaged goods. Over his 35-year career, Bruce has acted as CEO, founder, investor and board member of numerous growth companies, resulting in an IRR of 60%. Prior to co-founding Alerion in 2004, Bruce led investments in Productivity Solutions, Actmedia, Lamaze Publishing, Newborn Channel, Tone Brothers Spice Company and ERS International.

Bruce sits on the Board of Directors of ScentAir, EnviroScent, True Citrus, InStadium, HydroMassage and Convergence Marketing.

Bruce received an MBA from Harvard Business School and a BA from Tufts University.

Bruce Failing interview.

Sunday, January 02, 2011

Pelin Thorogood Speaks On Social Media & Metrics


Throughout her career, Pelin Wood Thorogood has been in the forefront of emerging technologies and trends. During her more than 15 years as a high technology marketing executive, Pelin has led the go-to-market strategy for WebSideStory's on-demand online marketing suite (acquired by Omniture), extended Peregrine Systems' enterprise software business (acquired by HP) into the web-based employee self service (ESS) category, and in the mid 90s, launched one the very first mobile B2B applications designed for the Windows CE platform. Her success with venture backed start-ups, rewarding creativity and speed, as well as public companies that thrive on process and fiscal discipline underscore the diversity of her skills and the strength of her approach.

Currently Pelin sits on boards and advises new media and cloud computing companies focused on solving sales and marketing problems - Online Marketing and Media Company Online Marketing Connect; Sales Intelligence CompanyInsideView; Inbound Marketing Company Eightfold Logic, Content Delivery Network Limelight Networks; Web Analytics Consulting Company Technology Leaders; - and serves a virtual Entrepreneur-in-Residence for Cornell's Johnson Graduate School of Management. Pelin was also instrumental in defining theSales 2.0 Movement. She is a regular speaker and author on Social Selling, Establishing a Culture of Measurement, and Sales and Marketing Alignment and is recognized for her passion for the subjects by technology analysts and pundits alike.

Most recently, Pelin was the Senior Vice President of Marketing for WebSideStory, a leading provider of real-time, multi-channel analytics solutions.

Pelin holds a Bachelor of Science in Operations Research, Master of Engineering and MBA degrees, all from Cornell University. Her comments are from the November 2010 Strategic Marketing Conference sponsored by the Dyson School of Applied Economics and Management at Cornell University.

Clips here.